Jurnal Terapan Pengabdian Masyarakat (TERAS)

Bahasa Inggris Bahasa Indonesia

nisa aprilia, Azizah Latifa, Tarisya Dwi Andini, Vivi Nila Sari — Mon, 15 Sep 2025 03:00:38 +0000

The implementation of sustainable business models is very important for MSME in facing the challenges of competition and changes in the business environment. MSME Baker Old in Lubuk Begalung, Padang City, was chosen as a service partner because it still faces obstacles in integrating the principle of desire into its business strategy. The purpose of this service is to improve the understanding and ability of MSME Baker Old in implementing sustainable business models to support the growth of environmentally friendly and competitive businesses. The methods used include mentoring, training, and evaluation of the implementation of sustainable business models based on a participatory approach. The results of the service show an increase in the understanding of MSME actors regarding the concept of poverty, as well as positive changes in business practices, such as waste management, energy efficiency, and the use of environmentally friendly raw materials. In conclusion, the implementation of sustainable business models in MSME Baker Old is able to increase competitiveness and business desire, as well as provide a positive impact on the surrounding environment.

PENGEMBANGAN SISTEM MANAJEMEN KUALITAS UNTUK USAHA KERAJINAN TANGAN BERBAHAN DASAR ROTAN YANG BERADA DI PITAMEH LUBEG

Tegar Tegar Fernando — Mon, 15 Sep 2025 03:06:24 +0000

. Usaha kerajinan tangan berbahan dasar rotan di daerah Pitameh, Lubuk Begalung (Lubeg), memiliki potensi besar dalam mendukung perekonomian lokal dan pelestarian budaya. Namun, masih terdapat berbagai kendala dalam hal mutu produk, konsistensi proses produksi, dan kepuasan pelanggan. Penelitian ini bertujuan untuk mengembangkan sistem manajemen kualitas (SMK) yang sesuai dengan karakteristik usaha kecil menengah (UKM) di sektor ini. Metode yang digunakan meliputi pendekatan observasi langsung, wawancara dengan pelaku usaha, serta analisis terhadap standar mutu yang relevan seperti ISO 9001. Hasil penelitian menunjukkan bahwa dengan penerapan sistem manajemen kualitas yang terstruktur, terdapat peningkatan dalam efisiensi produksi, pengendalian kualitas, dan kepuasan konsumen. Rekomendasi pengembangan SMK meliputi perbaikan prosedur operasional standar (SOP), pelatihan kualitas bagi pengrajin, dan pengawasan mutu yang berkelanjutan. Penelitian ini diharapkan dapat menjadi acuan dalam peningkatan daya saing usaha kerajinan rotan di daerah tersebut.

Segmentasi Penerapan Harga Produk Kacamata Berdasarkan Segmentasi Pasar Di Optik Yar Padang

jihan atifa, Fadjar Adhiyaksa, Yuliana Fransiska, Vivi Nila Sari — Mon, 15 Sep 2025 03:18:15 +0000

Effective pricing is a key factor in enhancing competitiveness and customer satisfaction in the optical industry. This study aims to analyze the pricing strategy of eyeglass products based on market segmentation at Optik YAR Padang. Market segmentation was conducted by grouping consumers according to demographic, psychographic, and purchasing behavior characteristics. The research employed a quantitative approach using survey questionnaires distributed to customers, and the data were analyzed using cross-tabulation and chi-square tests. The results show significant differences in price preferences among various market segments, particularly based on age, income level, and the purpose of eyeglass use (fashion or vision correction). The findings recommend that Optik YAR implement differentiated pricing strategies tailored to each target segment, such as economic pricing for students and premium pricing for professionals. By applying segmentation-based pricing strategies, the company can improve customer loyalty and sales efficiency.

OPTIMALISASI UMKM MELALUI DIGITAL MARKETING DAN PENYUSUNAN LAPORAN KEUANGAN

shella arifah fatmawati, Khamidah Naimawati, Rifqi Ardiansyah dkk — Mon, 15 Sep 2025 03:28:51 +0000

Desa Pagersari memiliki potensi ekonomi yang cukup besar melalui sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, masih banyak pelaku UMKM yang mengalami kesulitan dalam memasarkan produk secara digital dan mengelola keuangan usaha. Oleh karena itu, dilakukan pelatihan digital marketing dan penyusunan laporan keuangan untuk meningkatkan kapasitas UMKM lokal. Kegiatan ini menggunakan metode Participatory Action Research (PAR) dengan pendekatan partisipatif melalui identifikasi masalah, perencanaan tindakan, pelatihan, hingga evaluasi. Hasil pelatihan menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital serta kemampuan menyusun laporan keuangan sederhana. Pelatihan ini tidak hanya memperkuat keterampilan teknis pelaku usaha, tetapi juga membentuk jaringan sosial yang mendukung kolaborasi dan pengembangan UMKM secara berkelanjutan.

Pengabdian Masyarakat Juri Lomba Kompetensi Siswa (LKS) Akuntansi Dan Keuangan Lembaga Tingkat Kabupaten Purworejo

agus dwi atmoko, Supriono Supriono, Caecilia Rosma Widiyohening — Mon, 03 Nov 2025 06:47:36 +0000

Community service is one of the obligations of the tridharma of higher education. This activity is conducted in the form of participation as a judge in the Student Competency Competition (LKS) in the field of Accounting and Finance at the Purworejo Regency level in 2025. The purpose of this activity is to support the enhancement of vocational high school students' competencies, especially in the field of Accounting and Finance. The service is carried out by assessing the performance of the participants and providing feedback as a form of evaluation to strengthen students' technical skills in Accounting and Finance. The results of this activity are expected to serve as evaluation material and curriculum development at the vocational high school level to meet the needs of the workforce.