ATTITUDE TOWARD GREEN PRODUCT SEBAGAI PEMEDIASI ANTARA ENVIRONMENTAL CONCERN, GREEN BRAND KNOWLEDGE DAN GREEN PURCHASE INTENTION
Keywords:
Environmental concern, green brand knowledge, , attitude toward green product, green purchase intention
Abstract
Tujuan penelitian ini adalah untuk mengetahui pengaruh environmental concern dan green brand knowledge terhadap green purchase intention dengan attitude toward green produk sebagai variabel intervening pada produk pantyliner avail pada mahasiswi STIE Putra Bangsa Kebumen dengan usia minimal 18 tahun. Total 100 kuesioner dibagikan kepada pada mahasiswi STIE Putra Bangsa Kebumen. Metode statistika yang dilakukan meliputi uji validitas, uji reliabilitas, uji hipotesis, uji analisis korelasi, dan analisis jalur dengan program SPSS 24 for windows, Temuan penelitian ini menunjukkan bahwa environmental concern dan green brand knowledge tidak memiliki pengaruh langsung yang signifikan terhadap green purchase intention. Selain itu, dengan uji Sobel hasil keseluruhan telah mengkonfirmasi bahwa attitude toward green produk memiliki pengaruh penuh sebagai variabel mediasi terhadap green purchase intention
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References
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Schiffman, L. and Leslie L. K. 2008. Perilaku Konsumen. Edisi Ketujuh. Jakarta: PT. Indeks.
Schiffman, L.G. and Wisenblit, J. (2014), Consumer Behaviour (11th Edition), Pearson Education Inc., New Jersey.
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Suki, N. M. (2016). Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal.
Suprapti, N. W. S. 2010. Perilaku Konsumen: Pemahaman Dasar dan Aplikasinya dalam Strategi Pemasaran. Denpasar: Udayana University Press
Srivastava, SK (2007). Manajemen rantai pasokan hijau: Tinjauan literature seni. Jurnal Internasional Tinjauan Manajemen, 9(1), 53-80.
Thogersen, J., Dutra de Barcellos, M., Gattermann Perin, M. and Zhou, Y. (2015), “Consumer buying motives and attitude towards organic food in two emerging marketsâ€, International Marketing Review, Vol. 32. No.3/4, pp. 398-41
Aman, A. L., Harun, A., & Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7(2), 145-167.
Angelovska, J., Snezana B. S., and Nina A. 2012. The Impact of Environmental Concern and Awereness on Consumer Behaviour. Journal International Environmental Application & Science. Vol. 7. No. 2. pp. 406-416.
Chan, R.Y.K., and Lau, L. B.Y. (2000). Antecedents of Green Purchases: A survey in China. Journal of Consumer Marketing, 17(4), 338-357.
Chang, MC dan Wu, CC (2015), “The effect of message framing on pro-environmental behavior intention: an information processing viewâ€, British Food Journal, Vol. 117 No. 1, pp. 33-3257.
Chen, M.F. (2009). Attitude Toward Organic Foods Among Taiwanese As Related To Health Consciousness, Environmental Attitudes, And The Mediating Effects Of A Healthy Lifestyle. British Food Journal, 111(2), 165-178.
Chen, T. B., and Chai, L. T. (2010). Attitude Towards the Environment and Green Products: Consumers' Perspective. Management Science and Engineering, 4(2), 27-39.
Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., and Bohlen, G. M. (2003). Can Socio-demographics Still Play a Role in Profiling Green Consumers? A Review of The Evidence and An Empirical Investigation. Journal of Business Research, 56, 465-480.
Dunlap, R. E., & Jones, R. E. (2002). Environmental Concern: Conceptual and Measurement Issues. Handbook of Environmental Sociology (pp. 482-524). Greenwood Press.
Haryanto, J & Chairy. 2007. Model Baru Dalam Migrasi Pelanggan. Jurnal Ekonomi & Bisnis Fakultas Ekonomika & Bisnis UKSW. Vol. XIII. No. 7.
Hawkins, D.I., dan Mothersbaugh, D.L. (2010), Consumer Behavior: Building Marketing Strategy. 11th edition. McGraw-Hill, Irwin.
Huang, Y., Yang, M & Wang, Y. 2014. Effects of green brand on green purchase intention. Marketing Intelligence & Planning Vol. 32 No. 3.
Joshi, P. 2012. Effects of Environmental Concern & Social Norms on Environmental Friendly Behavior Intention. Bussiness Intelligence Journal. Vol. 5. No. 1. Pp. 169-175.
Keller, K. (1993). Conseptualizing, Meansuring, and Maganing Consumer-Based Brand Equity. Journal of Marketing.
Khaola, PP, Potiane, B., & Mokheti, M. (2014). Kepedulian lingkungan, sikap terhadap produk ramah lingkungan dan niat membeli ramah lingkungan dari konsumen di Lesotho. Jurnal Studi dan Manajemen Lingkungan Ethiopia, 7 (4), 361-370.
Kotler, P. 2006. Manajemen Pemasaran, Edisi Pertama. Indonesia: Indeks Kelompok Gramedia.
Kotler, Philip and Garry A. 2008. Dasar-Dasar Pemasaran. Edisi ke (Jilid 1. Jakarta: PT Indeks Kelompok Gramedia.
Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001), “Targeting consumers who are willing to pay more for environmentally Friendly productsâ€, Journal of Consumer Marketing, Vol. 18. No 6, pp. 503-520.
Maichum, K., Parichatnon, S., &Peng, K. C. (2017). The influence of environmental concern and environmental attitude on purchase intention towards green products: A case study of young consumers in Thailand. Int J Bus Mark Manag, 2, 1-8.
Manongko, Allen A. CH. 2011. Green Marketing dan Pengaruhnya Terhadap Keputusan Pembelian Melalui Minat Membeli Produk Organik (Studi Pada Pelanggan Produk Organik di Kota Manado). Tesis Program Studi Magister Managemen Universitas Brawijaya.
Mat Said, A., Ahmadun, FR., Hj Paim, L., and Masud, J. (2003). Environmental Concerns, Knowledge and Practices Gap Among Malaysian Teachers. International Journal of Sustainability in Higher Education, 4(4), 305-313.
Mostafa, M. M. (2007). Gender Differences in Egyptian Consumers' Green Purchase Behaviour: The Effects of Environmental Knowledge, Concern and Attitude. International Journal of Consumer Studies, 31, 220-229.
Noor, N.A.M., Azli M., Azilah K., Cik Z.M.J., Norsiah M., Norazwa M., and Hayatul S.S 2012. Creating Green Consumers: How Environmental Knowledge and Environmental Attitude
Lead to Green Purchase Behavior?. International Journal of Arts & Sciences. Vol. 5. No. 1. Pp. 55-71.
Prakash, Aseem. 2002. Green Marketing, Public Policy and Managerial Strategies. Journal of Business Strategy and The Environment. Vol 11 P. 285-297.
Pratama, M. A. 2014. Profil Green Consumers Indonesia: Identifikasi Segmen dan Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Green Products. Jurnal Ilmiah Mahasiswa Universitas Surabaya. 3 (1).
Putra K.D.S dan Rastini, N.R. 2017. Pengaruh Green Perceived Value Dan Green Perceived Quality Terhadap Green Satisfaction dan Green Trust. E-Jurnal Manajemen Unud. Vol. 6, No. 5.
Riptiono, S. (2020). Pengaruh Allocentris dan Animosity terhadap Niat Beli Konsumen pada Produk Makanan Lokal dengan Ethnocentrism sebagai Intervening Variabel. Jurnal Aplikasi Manajemen Dan Bisnis, 6(2), 379–388. https://doi.org/http://dx.doi.org/10.17358/jabm.6.2.379Salomon, MR (2014), Consumer Behavior: Buying, Having, and Being (11th Edition), Person Education Inc., New Jersey.
Schiffman, L. and Leslie L. K. 2008. Perilaku Konsumen. Edisi Ketujuh. Jakarta: PT. Indeks.
Schiffman, L.G. and Wisenblit, J. (2014), Consumer Behaviour (11th Edition), Pearson Education Inc., New Jersey.
Situmorang, R. James. 2011. Pemasaran Hijau yang Semakin Menjadi Kebutuhan dalam Dunia Bisnis. Jurnal Administrasi Bisnis, Vol. 7, No. 2, Hal. 131-142.
Suki, N. M. (2016). Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal.
Suprapti, N. W. S. 2010. Perilaku Konsumen: Pemahaman Dasar dan Aplikasinya dalam Strategi Pemasaran. Denpasar: Udayana University Press
Srivastava, SK (2007). Manajemen rantai pasokan hijau: Tinjauan literature seni. Jurnal Internasional Tinjauan Manajemen, 9(1), 53-80.
Thogersen, J., Dutra de Barcellos, M., Gattermann Perin, M. and Zhou, Y. (2015), “Consumer buying motives and attitude towards organic food in two emerging marketsâ€, International Marketing Review, Vol. 32. No.3/4, pp. 398-41
Published
2021-08-20
Section
Articles
Jurnal Ekonomi dan Teknik Informatika
