PERANCANGAN LOGO DENGAN GABUNGAN TEORI SEMIOTIKA PEIRCE DAN TEKNIK DESAIN MODERN FLAT BADGE UNTUK MENINGKATKAN PENJUALAN NASI COKOT LESTARI COOK

Rafael Briant Wicaksono; Siska Febriani; Karina Sukardi; Yuli Wijayanti

doi:10.37601/jneti.v14i2.421

Rafael Briant Wicaksono IBISA Purworejo
Siska Febriani
Karina Sukardi
Yuli Wijayanti

DOI: https://doi.org/10.37601/jneti.v14i2.421

Keywords: English, Bahasa Indonesia

Abstract

Visual identity is a crucial factor in building brand awareness and trust for MSMEs. Nasi Cokot Lestari Cook faced challenges in brand recognition due to the lack of an independent visual identity. This research aims to design a visual identity by integrating Charles Sanders Peirce's semiotic theory and modern flat badge design techniques. The research method used a qualitative approach for design exploration and a quantitative approach through the Mann-Whitney U statistical test. The results show that the logo design based on deep meaning and modern aesthetics created a strong brand identity. However, statistical results indicated a significant decrease in sales values with an Asymp. Sig. value of 0.000. In-depth analysis revealed that this decline was not caused by design factors, but was influenced by external variables, namely high rainfall in the Purworejo area during the implementation period.

Downloads

Download data is not yet available.

References

Febriani, S. (2024). Analisis visual logo UMKM. Jurnal Informasi Interaktif, 9(1)
Kusumadewi, S., Hartati, S., Harjoko, A., & Wardoyo, R. (2006). Fuzzy multi-attribute decision making (Fuzzy MADM). Graha Ilmu.
Landa, R. (2021). Graphic design solutions (6th ed.). Cengage Learning.
Miles, M. B., Huberman, A. M., & Saldana, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Munusamy, J., Chelliah, S., & Mun, H. W. (2010). Service quality delivery and its impact on customer satisfaction in the banking sector in Malaysia. International Journal of Innovation, Management and Technology, 1(4).
Peirce, C. S. (1931). Collected papers of Charles Sanders Peirce. Harvard University Press.
Pizam, A., Shapoval, V., & Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: A review and analysis. International Journal of Contemporary Hospitality Management, 28(1), 2–35.
Pratama, A. R. (2023). Implementasi teknik flat design dalam perancangan identitas visual. Jurnal Desain Komunikasi Visual, 12(2).
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Tinarbuko, S. (2015). Semiotika komunikasi visual. CAPS.